AS COURSEWORK PROPOSAL TABLE – STAGE 2

IDEA FOR THE BRIEF
My magazine will be a music magazine based around the rock/alternative/post-hardcore genre. It will be aimed at ages 16-30 (reasons listed below) and will highlight interviews with bands, upcoming bands, local bands, festivals, concerts, giveaways, new albums and new singles.
GENRE/SUB GENRE
The genre of my magazine will be based around and focused mainly on alternative/rock/post-hardcore music. here, you can gather an idea of the bands/artists that my magazine would include. I chose this genre as it is the music that influences me most, so it would be more relative for me and I would know what artists etc to include.

TARGET AUDIENCE
My target audience will be roughly ages 16-30, both male and female. I chose the age group based on the genre of my magazine but also the possible explicit language that may be used (due to the genre). Both male and female readers would appeal to my magazine, as long as they were interested in the genre, and the target audience would all have similar characteristics. Those who enjoy attending festivals such as Reading/Leeds, Download, Slam Dunk etc and who enjoy seeing bands live in music venues would take more interest in my magazine than those who don't. I have taken this into consideration, and therefore my magazine will have a lot of information about upcoming festivals, concerts and musicians. 

MAJOR CONVENTIONS
I will use major conventions such as a masthead, coverlines, dominant images, essential information, selling points, strap lines and drop caps. As well as these, I will organise possible interviews with musicians into no more than three columns, so that it is easy to read, steadily paced and layed out carefully. I will make sure to give my images captions, to give anchorage to the reader, and make all of my conventions link and be relevant to one another, so that there are no out of place aspects - this would make my magazine look more well presented and realistic.

IMAGES
I don't want to use too many images in my magazine, especially not on the cover or contents page, as I think this would make the magazine seem crowded and unclear. On the front cover, I will have one main image that could work as a background - with text and other information layered on top. On the contents page I will have no more than 4 images, as again, I don't want the magazine to be crowded or confusing. During a double page spread, it is likely that I will have columns of text, with a few images for anchorage. This would include a dominant image, and 2-3 smaller, relevant images. I will be using low key lighting with my photographs to fit the genre; bright lighting would not be suitable or relevant. It is possible that I would use selective colouring on black and white images to reinforce the genre but also make the magazine look more presentable. I can create low key lighting by using a black background rather than a white, and by using a soft box/flash lights for specific lighting/shadows.

POTENTIAL DIFFICULTIES
I think that working with programmes such as Photoshop will make it difficult for me to create my magazine to full potential, as although used to it, it can be tricky and complicated. Similarly, taking photographs of the model may not go well as the model may not be able to find the time to allow me to photograph them or we may not be able to find a time slot where I could photograph her the best possible way - (studios may be closed or in use, etc).